Jung von Matt launches a 100,000 steps promotion

After the TV spot "Tree line with the ibexes Gian and Giachen, the Grisons hiking campaign is launched with a promotion. The motto: Take 100,000 steps and win a hiking vacation. The Wanderbock app counts the steps. The city hikers are accompanied by the ibexes Gian and Giachen - on the one hand with motivational sayings at the push of a button, on the other hand every 5,000 steps with a typical ram hiking tip for the two. Furthermore, the most beautiful hiking trails in Graubünden can be unlocked as stage destinations - after you have hiked them with the corresponding number of steps. The promotion will be advertised on posters, banners, social media platforms and with a tag-on in the new TV spot, among other things.

Urban picnic at the start of the Graubünden hiking campaign

At Stadelhofen train station on Tuesday, anyone who wants to take on the 100,000 steps challenge can pick up a small Graubünden backpack with provisions. A large urban picnic with Graubünden specialties invites stressed city dwellers to linger, while a Graubünden Ländler band provides a relaxed mountain feeling in the middle of the city.
Download Wanderbock app for free: iOS Android

Responsible at GRF: Myriam Keller, CEO a.i. Marc Held (Project Manager). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction); Johannes Raggio, Marco Zimmerli; (Creative Direction) Alain Eicher (Text) ; Lukas Frischknecht (Art Direction), Joelle Hauser, Amaru Eslava (Graphics) ; Oliver Vedolin, Dörte Dahm (Digital Consulting) ; Ralf Brändli (Technical Direction); Marco Dettling, Marie Leggeri, Roman Meister, Marcel Mägerle (Consulting); Deborah Herzig, Iris Kellenberger (Art Buying) ; Christoph Kinsperger (Public Relations). External partners: Swiss-Development (App); Daniel Erne (Software Developer iOS / Management) Lukas Birchmeier (Software Developer Android) Matthias Stieger (Project Manager); Basil Renz (Streuplan, Event) Pascal Pazanda (Photography).