Last but not least: Poster reacts to cold symptoms
McCann designed the «Cold Detector»: When someone coughs, the digital billboard wishes them a speedy recovery and directs them to the nearest pharmacy.
On behalf of the pharmaceutical company Boehringer Ingelheim, McCann Worldgroup has developed a digital poster that reacts to sounds. It first responds to coughs and sneezes within a radius of five meters with a friendly "Gesundheit" (good health). It then gives tips on how the person sneezing can prevent a nasty cold.
McCann has already tested the "Cold Detector" during the cold winter months. However, the video is only now making the rounds, shortly before the festival in Cannes, where the "Cold Detector" will also be presented. However, the theme is still perfectly suited to this year's June weather. (sis)
