Top spot: Projections on a wall of fog
On April 28 and 29, Top-Spot, in cooperation with the media agency Mediatonic, launched the new Angel Muse perfume for its client T. Mugler at the Zurich and Geneva train stations.
Directly at the entrance to the stand was a wall of fog onto which a 40-second clip was projected, accompanied by sound. Passers-by had the opportunity to walk through the fog - a cool but, according to the announcement, very pleasant experience. The above-average length of time that passers-by spent at the wall of fog gave the four hostesses plenty of time to introduce the new perfume to the target audience.
