If the PET bottle ends up in the bin, it is missing from the jacket
Clothing with holes has recently begun to be displayed at Zurich's Bahnhofplatz. This is the result of a collaboration between PET Recycling Switzerland and the Swiss outdoor and trekking store hajk.
Items of clothing with holes have recently been on display at Zurich's Bahnhofplatz. This is the result of a collaboration between PET Recycling Switzerland and the Swiss outdoor and trekking store hajk. The campaign aims to highlight the fact that empty PET bottles are a valuable material that can also be used to make clothes.
"The holes in the jackets made from recycled PET in the hajk shop window show passers-by the loss of valuable material caused by a discarded PET bottle," says Jean-Claude Würmli, Head of Marketing at PET Recycling Switzerland. It is very important to us that our own products have a minimal impact on nature," explains Marcel Andrey, Managing Director of hajk Scout & Sport. "That's why we also have products made from recycled PET in our range."
A competition will be held to accompany the window display: In the store
Address labels ready to be filled in and stuck on empty PET bottles brought along
can. To enter the competition, the labeled PET bottle must be returned by September 8.
2009 into the PET collection bin in the store. Under the addresses on the
bottles, the winners of the 10 all-weather jackets from
Haglöfs drawn by lot. On Saturday afternoon, August 29, 2009, employees of PET-Recycling Switzerland will provide information about the PET material cycle in front of the hajk store.
"The holes in the jackets made from recycled PET in the hajk shop window show passers-by the loss of valuable material caused by a discarded PET bottle," says Jean-Claude Würmli, Head of Marketing at PET Recycling Switzerland. It is very important to us that our own products have a minimal impact on nature," explains Marcel Andrey, Managing Director of hajk Scout & Sport. "That's why we also have products made from recycled PET in our range."
A competition will be held to accompany the window display: In the store
Address labels ready to be filled in and stuck on empty PET bottles brought along
can. To enter the competition, the labeled PET bottle must be returned by September 8.
2009 into the PET collection bin in the store. Under the addresses on the
bottles, the winners of the 10 all-weather jackets from
Haglöfs drawn by lot. On Saturday afternoon, August 29, 2009, employees of PET-Recycling Switzerland will provide information about the PET material cycle in front of the hajk store.
