Ruf Lanz and Havas Geneva in "Lürzer's Archive

"Lürzer's Archive" honors outstanding campaigns worldwide. The magazine is published every two months and is highly regarded by creative professionals in 68 countries. Once again, Ruf Lanz campaigns have been included in the rigorous international selection. In the latest issue, there are two. One is the awareness campaign for Autism Forum Switzerland, which uses the example of real Chinese characters to show: Facial expressions are as difficult for people with autism to understand as a foreign language (Werbewoche.ch reported).

The other is the TV spot "Second Chance" for the Haus Konstruktiv museum, which was recently awarded a Film Lion in Cannes. The film breaks new ground in cultural advertising by demonstrating humor instead of museum-like aloofness.

Among all the proposed designs, the campaign of the SPA Geneva, created by Havas Worldwide Genève, was also selected. It shows people who have adopted an animal from the Geneva Animal Protection in the form of a visual illustration of tarot cards (Werbewoche.ch reported). This campaign shows that although the abandoned animals have already had a mostly difficult past, their future prospects are nevertheless beautiful.