Worthwhile efforts
DIY store advertising in Polish - Jung von Matt shows how it's done.
Jung von Matt is not only present in Germany, Austria and Switzerland, but also in China, Sweden, the Czech Republic - and Poland. Just like the parents: the Polish Obi subsidiary is managed by the Polish Jung von Matt subsidiary (180 Heartbeats+Young by Matt Warsaw). While the often great DIY advertising in Germany has almost become an Olympic discipline with sometimes epochal proportions, in Poland they are content with classic slapstick humor. And sometimes that's enough. (hae)
