Three new faces for Adello

The unabated demand for technologically intelligent mobile marketing solutions is prompting Adello to expand its staff in Europe as well, according to a statement. Most recently, Adello has been expanding successfully, especially in Asia. As the structural basis for sustainable rapid growth has been secured there with long-term framework agreements and an experienced team, the focus is now being placed on the EMEA region. Adello's multi-award-winning and patented technology AdCTRL has successfully proven itself as a leading programmatic solution in a global comparison.

Engagement of proven digital sales & marketing specialists

To drive growth in Europe, Immo Hütte (pictured above), previously Managing Director Switzerland at Tradedoubler, joins Adello as Director EMEA as of October 2016. In this newly created management-level role, Hütte will lead the European business from Zurich. The 36-year-old native German has lived in Switzerland for ten years, has a degree in business administration, in-depth knowledge of the European online industry and is a specialist in display and affiliate marketing.

He is joined by 31-year-old Allan Schlundt-Bodien, who also joined Adello from Google in October 2016. In recent years, he has expanded the European agency and direct client business in the Benelux region and Germany. He will be responsible for new client business in EMEA at Adello at Sales Director level.

Growth also in the Swiss team

Sandor Laczko, Country Manager Switzerland, is looking forward to the reinforcement with Fabienne Keller. She most recently worked for Globus E-Commerce as a deputy manager, specializing in the field of SEO, among other things. During her studies, she wrote a study on the topic of "Location Based Advertising for stationary retail companies in Switzerland". This is what she says about her change: "The search for experts for my bachelor thesis on the topic of location-based advertising led me to Adello. Not only the know-how and the advanced technology, but also the open corporate culture immediately excited me. Adello now gives me the opportunity to turn my fascination for mobile advertising into a profession."

Mark ForsterCEO of Adello, is pleased with the addition of new staff: "With Adello, we have proven that Swiss startups can be globally successful. The fact that we persistently focused on mobile despite the slow start in 2008 is now paying off. When we started investing in Programmatic and Data Science in 2011 and bought a technology company with patents in 2013, it gave us a technological edge that lets us operate on par with global market players. In recent months, we have massively expanded our infrastructure and structured products and processes in preparation for the next growth step. The establishment of a regional structure for customer support in EMEA, APAC and the USA is a logical consequence."