Globus new with Branders
Globus has commissioned Branders, a consultancy specializing in branding, to further develop its brand experience.
Branders prevailed against international and national competitors in a multi-stage selection process. The focus of the collaboration is the strategic and holistic development of the brand experience and thus the networking of the omnichannel experience.
René Allemann, founder and CEO of Branders, commented in a press release: "I am delighted that we were able to convince Globus with our holistic approach. Globus is the pioneer in Swiss department store history. Unique shopping experiences have always been a hallmark of the Globus brand. Today, it is all about seamlessly coordinating the brand experience in the store, in the digital world and in all communication based on individual customer preferences. Premium brands in the retail sector are also facing major challenges here."
In addition to a holistic understanding of the brand, from strategy to digital and 3D expertise, a particular affinity for the Globus brand was decisive for the award of the mandate. Marc Engelhard, CMO, Deputy CEO Magazine zum Globus: "Branders impressed us with its holistic omnichannel approach. We also very much appreciate the fact that the Branders brand style fits the Globus brand very well."
