Erdmannpeisker: Show-off posters for Swisslos
To promote the «Happy Day» raffle outside of TV as well, Erdmannpeisker developed a campaign.
The Happy Day lottery ticket from Swisslos is a classic and closely linked to the successful TV show of the same name on Swiss television. To promote the popular lottery ticket outside of TV, Erdmannpeisker designed a large-scale poster campaign for Swisslos. The campaign highlights the special feature of the Happy Day lottery ticket - the exciting moment of tearing open the ticket and winning. The independent motifs will be seen on posters and at points of sale throughout Switzerland from September.
Responsible at Swisslos Intercantonal National Lottery: Rolf Kunz (Head of Marketing & Distribution), Marco Bacchetta (Head of Product Management Lots), Mladen Ilincic (Product Management Lots). Responsible at Erdmannpeisker: Gabriel Peisker, Sybille Erdmann (overall responsibility), Patrick Fawer (art direction and illustration), Arnd Lettmann (text), Selina Helbling (consulting), Jenny Ziörjen (media design), mediafactor Bern (media planning).
