Farner wins TGV Lyria as a customer
TGV Lyria has commissioned Farner Consulting to implement two new campaigns targeting leisure and business travelers.
The agency prevailed in a multi-stage process against various agencies in two separate pitches. Farner is responsible for the conception, creation and implementation of the campaigns in France and Switzerland.Farner Consulting is responsible for the conception, creation and implementation of two new international campaigns for TGV Lyria. Both campaigns highlight the qualitative advantages of TGV Lyria compared to other means of transport and make it explicit that traveling by train is the smarter choice.
"With both campaign proposals, Farner has proven to us that they know the benefits of TGV Lyria and can effectively showcase them," emphasizes Andreas Bergmann, CEO of TGV Lyria.A multidisciplinary team from the Zurich, Bern and Geneva offices leads the mandate. The pitch win demonstrates the agency's integrated approach along creativity, digital competence and content. The first implementations can be seen in September 2016.
Image: Tgv-lyria.com
