GFS Communications puts Kloten Flyers in position
For the Kloten Flyers, September 11, 2009, marks not only the start of the new hockey season but also a new chapter in their corporate identity. True to the motto «Dressed for success,» the Eastern Swiss agency GFS Communications has designed and implemented a new brand identity for the hockey club.
For the Kloten Flyers, September 11, 2009 marks not only the start of the new ice hockey season, but also a new phase in terms of corporate identity. True to the motto "Dressed for success," the team from eastern Switzerland has
Agency GFS Communications designed and implemented a new, appearance for the field hockey club. The reigning runners-up are celebrating their 75th anniversary in 2009. In this context, the Kloten Flyers have decided on a new direction that will give them a more modern, dynamic image. St. Gallen-based communications agency GFS Communications won the agency competition that was announced with a corporate identity concept.
The St. Gallen agency created a new logo that, inspired by the American role models of the National Hockey League, radiates strength, dynamism and self-confidence. The powerful wings, the pointed shapes, the brawny font have a majestic effect and convey the fighting spirit and the certainty of victory of a successful sports team, writes the agency in a statement. Despite the completely new logo, the tradition has been preserved by keeping the club colors red, blue and white. The logo alone, however, does not constitute a repositioning. To ensure that the Kloten Flyers can live up to their new image, GFS Communications worked with the club's management to formulate a mission statement and a guiding principle. Based on analyses and workshops, guidelines were drawn up to guide the Kloten Flyers and all stakeholders in their actions and activities. The guiding principle of the Kloten Flyers latuet: "People Power Passion". The new image is intended to position the Kloten Flyers in a more modern and dynamic way, clearly distinguishing and differentiating them from other ice hockey clubs, but without breaking with their own long-standing tradition.
The new corporate design is visible everywhere the Kloten Flyers present themselves, i.e. on the jerseys, the website, match posters, the season program.
Agency GFS Communications designed and implemented a new, appearance for the field hockey club. The reigning runners-up are celebrating their 75th anniversary in 2009. In this context, the Kloten Flyers have decided on a new direction that will give them a more modern, dynamic image. St. Gallen-based communications agency GFS Communications won the agency competition that was announced with a corporate identity concept.
The St. Gallen agency created a new logo that, inspired by the American role models of the National Hockey League, radiates strength, dynamism and self-confidence. The powerful wings, the pointed shapes, the brawny font have a majestic effect and convey the fighting spirit and the certainty of victory of a successful sports team, writes the agency in a statement. Despite the completely new logo, the tradition has been preserved by keeping the club colors red, blue and white. The logo alone, however, does not constitute a repositioning. To ensure that the Kloten Flyers can live up to their new image, GFS Communications worked with the club's management to formulate a mission statement and a guiding principle. Based on analyses and workshops, guidelines were drawn up to guide the Kloten Flyers and all stakeholders in their actions and activities. The guiding principle of the Kloten Flyers latuet: "People Power Passion". The new image is intended to position the Kloten Flyers in a more modern and dynamic way, clearly distinguishing and differentiating them from other ice hockey clubs, but without breaking with their own long-standing tradition.
The new corporate design is visible everywhere the Kloten Flyers present themselves, i.e. on the jerseys, the website, match posters, the season program.
