Made visible what no one may see

An impressive image concept in the annual report of Addiction Support East - the competence center for the region around Olten - shows that people would prefer to look away when it comes to the topic of addiction. For those affected, this is an additional burden: it is usually not possible for them to deal openly with addiction, let alone come out of the closet. Yet addiction affects men, women, every age, every social group. In other words, all of us. In order to depict this crux - the stigmatization and at the same time the feeling of being lost - of people suffering from addiction, the creative team at Gestalten decided on an image concept that shows those affected and at the same time anonymizes them. Because society prefers not to be clearly aware of what addiction means. And that addicted people are just people like all of us.