Died for the brand?
Advertiser Hermann Strittmatter and Werbewoche editor-in-chief Anne-Friederike Heinrich in a TeleZüri report on the death of a base jumper during a commercial shoot.
Two days ago, a base jumper died in Lauterbrunnen while filming for camera manufacturer GoPro. Do such companies risk the lives of their advertising stars? Article by "ZüriNews" from August 19, 2016 (Link to the original article).
