TV and radio gain advertising pressure
TV and radio saw an increase in July despite the summer slump. Nevertheless, overall advertising intensity declined. This is shown by the figures from the Goldbach Index (Gemi) on advertising intensity in July 2016
Advertising pressure in both TV and radio increased. TV gained 1 point and now stands at 701 points. The radio medium shone in July, gaining 3 points.
The Internet is feeling the summer slump and is now at 1079 points (-6). Although the electronic media gained (+1), the media as a whole lost 1 point and are now at 244 points.
