BSSM sells Switzerland with Otto Hofstetter
Otto Hofstetter commissioned BSSM to further develop the brand identity launched last year. Based on the central theme of origin, new key visuals were created that combine one of the toolmaker’s products with a typical Swiss object.
Toolmaker Otto Hofstetter is almost exclusively active in exports. The main markets of the family-run company are in Europe, South America, Asia and increasingly in the Middle East. Market studies have repeatedly confirmed that Swiss origin is an attractive attribute in international business and that Swissness is a significant quality feature. According to customer statements, Swiss production justifies even a higher price compared to competitors. The key visuals are used in advertisements placed in international trade titles.
Responsible at Otto Hofstetter, Uznach: Stefan Zatti (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Hannes Müller (text); Philipp Buser (consulting); Imke Fichtner (production); Mirco Rederlechner (photography); Detail AG (image editing).
