Mediafisch: Image film for Swiss blister center

The new Swiss Blister Center stands for the highest quality in the blistering of medicines. Medicines are packaged individually for each patient and per intake time in a tubular blister. This is done in a clean room and by means of an automation system. The drugs are blistered by machine and then subjected to automatic and visual quality and safety checks. The new blister line is the most modern in Switzerland. To promote this facility and the blistering process, the Swiss Blister Center realized an image film in cooperation with Mediafisch. This goes beyond a simple film portrait.

The film shows in a humorous way what can happen if a mistake is made when preparing medicines. The frame story sets the film apart from usual image films, according to the release, and thus grabs the viewer's attention. The main part introduces the blister line. In clear steps, the film explains the process of blistering with its nationally unique procedure. Every step in the process is carried out to the highest standards of hygiene and is continuously monitored. The focus is always on one thing: patient safety.

Cuts are largely dispensed with in the film. The so-called plan sequence is current again and is also used in films such as The Revenant or Birdman. A camera on a gimbal guides the viewer through the story.

Responsible at Swiss Blister Center: Johnny Schuler (Head of Marketing). Responsible at Mediafisch: David Amrein (project management); Philippe Grob (idea, script, direction); Joël Brunner (camera) ; Nick Metzger (camera assistant); Oliver Wigger (camera assistant); Martin Rütsche (editing, color grading, motion design); Shamim Benz (production assistance); Dani Baja (make-up) ; Anne-Cécile Vogt (actress) Pedro Vertulli (actor).