Socar gas cylinders line up for team photo
Just in time for the European Championship this summer, Socar’s summer campaign features all of its steel and composite steel cylinders posing for a traditional soccer team photo. Jung von Matt/Brand Identity developed the campaign.
The communication picks up on Socar's commitment as a sponsoring partner of Uefa Euro 2016 and, despite its independent thematic reference, fits perfectly into Socar's distinctive communication. The associated Competition offers the prospect of an attractive main prize - a VIP package for the Uefa European Championship final in Paris - and encourages customers to take part. For particularly large numbers of participants, the campaign was integrated into the Socar Energy Switzerland website and cooperated with 20min.ch.
"The football summer is the perfect time for our gas cylinders to show what they can do. With barbecues and camping trips, you can really enjoy the match days. I'm looking forward to a great European Championship and a big success for our campaign," says Benita Spengler, Brand & Marketing Manager at Socar Energy Switzerland.
Responsible at Socar Energy Switzerland: Benita Spengler (overall responsibility). Responsible at Jung von Matt/Brand Identity: Thomas Deigendesch (overall responsibility), Oliver Aeschlimann (project management, consulting), Melanie Sellmann (creation).
