Contexta: With team spirit into the second barbecue round

After a successful start to the summer, the retailer is now officially kicking off the European Championship barbecue season. Coop is thus entering the second phase of its barbecue campaign. The campaign "Jetzt chame grilliere" kicked off with flying garden grills in a TV commercial that charmingly showcased the joy of the start of the season.

Now the grill and the fun of barbecuing are being fired up again. Three commercials, print and online activities, and a new motto are designed to spark the joy of football and motivate sports enthusiasts to enjoy a barbecue.

Since both barbecuing and the summer football spectacle are most enjoyable when you're in the company of like-minded people, the spots' spotlight is on being together in a happy way. The new motto "Do it for the team" aptly sums up the team spirit. "Jetzt chame grilliere" continues in parallel to promote the barbecue specials.

The first spot shows girlfriends enjoying a leisurely evening of football and barbecue at home, passionately cheering on the Swiss national team. How the rest of football-loving Switzerland and even Xherdan Shaqiri join in the cheering is amusingly demonstrated in two other spots. Coca-Cola Switzerland is a partner of Coop and sponsor of Shaqiri during the European Championship phase. For sports and barbecue fans who are already looking forward to the soccer and barbecue festivities at home, there are online Product offerings, barbecue recipes and much more.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Roland Frefel (Head of Category Management Fresh Products), Marc Weber (Overall Project Management), Oliver Johnson (Head of Digital Marketing), Anja Kapust (Project Management Digital Marketing); Karin Heliopoulos (Head of Media), Vanessa Finzer (Head of Culinary). Responsible at Coca-Cola Switzerland: Christoph Reitmeir. Responsible Lead Agency: Contexta. Responsible for music/composition: Roman Camenzind (Executive Producer), Georg Schlunegger (Composer & Producer), Fred Herrmann (Mixing Engineer), Noemi Mathis (Project Management Hitmill); responsible at YJOO: Nina Krucker (Conception), Olivia Guler (Conception/Consulting); TWmedia: Stephan Küng (Managing Director). Responsible for TV production at Stories: JJ Keith (Director); Yves Bollag (Executive Producer). Photography People: Photography: Hanspeter Schneider/ Visualeyes International: Nathalie Furrer Photography Culinary: Photography: Klaus Einwanger / KME-Studios, Foodstyling: Sven Dittmann.