In flagrante delicto: a cycling store awakens passion
Four poster designs created by In Flagranti for Thomet Radsport in Aarberg are turning heads this season in the Bernese Seeland region.
Thomet Radsport sells high-quality bicycles for bike enthusiasts. For years with the brand promise "Bicycle Obsession". Now Thomet Radsport shows people with a lot of skin. Because real passion not only gets under the skin, but is even visible on the skin of bike freaks.
The campaign consists of posters, advertisements, cinema slides, shop window/POS material, flyers, vouchers and a competition looking for people with the most passionate bike sun tan. Promo teams demonstrating their bike enthusiasm on their skin distribute sun cream and inspire passers-by to enter the contest.
Responsible at Thomet Radsport: Philipp Thomet, Stefanie Thomet. Photos: Remo Ubezio.
