Axel Beckmann new CEO of GroupM Switzerland
After 16 years at Mediacom Zurich, Axel Beckmann will become CEO of GroupM Switzerland. Lennart Hintz, most recently COO at Mediacom Switzerland, will succeed him at Mediacom.
Hinz joined Mediacom Zurich in 2007 and has held various positions since then. After starting as a media planner, he took over as head of the planning unit from 2009 and, as COO, has been a key contact for most clients since 2012 and has made a significant contribution to the agency success of Mediacom Switzerland.
Axel Beckmann (right) with his successor Lennart Hintz
Beckmann's focus in his new role at GroupM will be to establish and further expand the international GroupM structures in Switzerland. This includes the development of special departments in the digital area, but also the further development of the negotiating power with the media. According to Beckmann, the clients of the GroupM agencies should also benefit from both.
