Ad School Switzerland launches
Education Initiative for the Swiss Communications Industry: ADC, Leading Swiss Agencies (LSA), and the Account Planning Group (APGS) are jointly launching the Ad School.
Starting in mid-August, both a creation course for young art directors, copywriters and digital professionals and a strategy course for young strategists and consultants will be offered. Partners such as Google and the HWZ will also be on board.
The Ad School is new and yet experienced. It emerged from the ADC/BSW Creative School and takes its ideas into the present day. In other words, it is more digital and networked. Thus, it not only offers creative talents the tools, but thanks to the cooperation with the Account Planning Group Switzerland also young consultants and strategists a specific further education - with the course Strategy
At the Ad School Switzerland, the most gifted talents in the communications industry are to learn from the best representatives and lecturers in the industry. According to school president Peter Brönnimann, 37 top lecturers from Switzerland and abroad have been engaged. Google is a cooperation partner, and collaboration with the HWZ is also in the pipeline.
On August 18, the first part-time courses, lasting about four months, will start: The course Creation for young copywriters, ADs, graphic designers and digital as well as the course Strategy for consultants who want to further their strategic education.
In the creative course, creative talents such as ADs, graphic designers, copywriters and digital professionals are taught the theoretical and practical tools they need today: from strategy to idea generation and evaluation to media-appropriate implementation in a wide variety of channels - with a special emphasis on the digital challenges of today and tomorrow.
The 2016 lecturers of this course include industry giants such as Michael Conrad, Peter Felser, Martin Spillmann or David Schärer, as well as a variety of excellent digital specialists; including Michael Hinderling, Hansi Voigt, Remo Prinz, Christian Etter or UX specialist Adrian Zumbrunnen. In addition, Google is holding a one-day seminar on the topic of "Today's Mobile Moments".
The Strategy course is aimed at people who want to further develop the strategic challenges in an agency: How do we develop strategies that leave a lasting mark on brands and markets? What motivations and desires drive people and how do we use these insights to develop meaningful brand positioning that holds up on- or offline? How do we communicate brand values via extraordinary platforms and how do such concepts become successful cases?
The lecturers include strategy professionals such as Peter Felser (Serviceplan), Uwe Munzinger (Sasserath Munzinger Plus), Simon Rehsche (Heimat Zürich), Ester Elices (Publicis), Christoph Krick (brand consultant and lecturer), Matthias Breitschaft (Vorn Consulting), Christian Rieder (link), Rene Schwarz (namics 13), Michael Selz (OMD), Gordon Nemitz (Wirz), and other exciting marketing experts such as Geri Aebi (Wirz), Steven Goodman (watson), Bernhard Brechbühl (Storyfilter), Christoph Birkholz (Impact Hub), and Michael Conrad.
The students of both courses do a final project together - from the strategy to the final presentation. You can register now via Adschool.ch.
