Maxomedia: From person to person, door to door
The Swiss Red Cross transportation service puts humanity in motion: with volunteers who not only drive their clients but also personally accompany and support them. This is the message of the new campaign by Maxomedia.
The Bern-Mittelland Red Cross transport service provides mobility for elderly, disabled and sick people who are unable to use public transport or private transport. It can be requested at any time via the dispatch center. The service takes its passengers safely to their destination, such as to the doctor, to the shops or to therapy. And there's more: volunteer drivers from the region collect customers from their homes, accompany them personally, talk to them, wait for them at appointments and bring them back again.
The new campaign focuses on this personal aspect. On the one hand, it aims to raise awareness of the service among potential users and future passengers. At the same time, it aims to recruit new volunteers who want to pursue a meaningful activity as a driver in their free time. Maxomedia designed and realized various advertising materials for the transport service under the motto "From person to person, from door to door". The focus is on authenticity: Real drivers and passengers serve as testimonials in the campaign. The imagery conveys closeness and a sense of security.
A special focus was placed on making it easier to book a ride: a concise key visual with the telephone number and the simplified URL with a redirect to the online portal are memorable. Advertising materials such as posters, flyers, advertisements, AdWords and give-aways are now in use. In order to make the best possible use of the advertising funds for the non-profit organization, the campaign also has a strong PR focus. A wide range of local and regional media are supporting the message of the Bern-Mittelland Red Cross transport service, depending on the topic and occasion.
Responsible at the Swiss Red Cross Bern-Mittelland: Ursula Zulauf (Managing Director), Brigitte Bodenmann (Head of the Mobility and Support department). Responsible at Maxomedia: Bernhard Herzig (overall responsibility), Tatjana Meichtry (project responsibility), Lara Février (PR), Daniel Rödel (AD), Antonia Bekiaris (text/concept), Alba de Zanet, Christoph Gerber (graphics), Pascale Amez (photography).
