Publicis: Calanda gets it thanks to outside help
Yesterday's UEFA Europa League final in Basel also marked the end of Calanda's sponsorship campaign.
Since last December, the two likeable people from Graubünden, who know nothing about football and grass, have been following the Europa League matches. And now, just in time for the final, they too are beginning to understand the game, at least to some extent. However, it goes without saying that this is not possible without outside help. An online quiz was therefore held in the spring to find a football expert who would be given a small role in the TV commercial and help the two protagonists get to grips with the game.
