Revision of a classic
The textbook for aspiring chefs has appeared in its 14th edition with a revised layout. The Bern-based company Stämpfli is behind this change.
The "Pauli" cookbook is going into a new round. For almost 90 years, it has been considered the Swiss cooking teaching aid par excellence - for budding chefs as well as experienced professionals. The new edition was realized together with Stämpfli. A major task, especially since "Pauli" comprises 720 pages and contains countless graphics, illustrations, and around 1700 illustrations and step-by-step photographs.
The textbook was completely redesigned. The cover of the recipe book was adapted to the new design concept and the photo shoot for the recipe pictures was accompanied. The Stämpfli Kommunikation agency was responsible for the design concept of the textbook, including the invitation card to the book launch, as well as for the photo concept of the recipe book. For this large project, Stämpfli was able to utilize almost its entire range of services (from the design concept to editing/proofreading to printing and finishing).
