Jung von Matt launches the Migros summer campaign
Bring on the summer. In a new, large-scale campaign, the retailer is positioning itself as a source of inspiration for the warmest season under the slogan «This Is Summer.».
At the heart of the campaign are inspirational summer lists with practical tips for every day - spectacular outings, barbecue recipes, fun games and much more.
On the campaign hub So-goes-summer.ch is home to around 50 summer lists that provide a wide range of ideas on summer themes. There is also a competition to win barbecue parties, and a calendar provides information on the various barbecue meat tastings in selected stores. In the course of the summer, further summer lists will be published to match seasonal and current themes.
The campaign hub is promoted with five films, each presenting a summer list. In parallel, Jung von Matt worked with Migros and 20 Minuten to develop a customized native advertising concept. The campaign is now in use throughout Switzerland.
Responsible at Migros Genossenschafts-Bund: Roman Reichelt (Head of Marketing Communications Directorate) Jörg Fohringer (Head of Market Development/Customer Marketing) Markus Amann (Head of Theme Promotions) Marta Mielcarek (Head of Focus & Special Projects) Michaela Götze (Project Manager Digital Communications) Marc Zurbrügg (Junior Project Manager Theme Promotions) Pascal Schaub (Head of Umbrella Brand); Désirée Strassmann (Head of Umbrella Campaigns); Christina Gelmi (Junior Project Manager Umbrella Campaigns); Philipp Marquard (Head of Media) ; Nadine De Genot de Nieukerken (Project Manager Media); Simone Blaser (Project Manager Media). Responsible at Jung von Matt: Alexander Jaggy (Executive Creative Direction); Pablo Schencke, Marco Zimmerli (Creative Direction); Alain Eicher, Jan Kempter, Jürg Zentner (Text); Johannes Dörig, Christina Wellnhofer, Andrea Klainguti (Art Direction); Bettina Ehrisman (Graphics); Sabrina Arthur, Meret Lauener, Jan Rohleder, Marie-Helene Thornton, Kathrin Gautschi, Nicolas Renzen, Jacqueline Willimann (consulting); Barbara Haueter (content concept and paid editorial media) Evelyn Schneider, Sarida Bossoni (art buying). Responsible at YMC AG Kreuzlingen: Jean-Pierre König (Senior Software Engineer, overall responsibility); Beatrice Rost (Scrum Master); Thomas Zinnbauer (Senior Software Engineer) ; Thomas Ummenhofer (Software Engineer); Manuel Koch (Software Engineer) ; Kerstin Wischy (UX Consulting, Interaction Design). External partners: OMD (Media Agency) ; Pumpkin Film (Film Production) , Julian Pugsley (Director), Yessian Music (Music) , Jingle Jungle (Sound Design) , Südlicht, Ultra Images (Post Production).
