BSSM brings the annual report of the University Hospital Basel into the digital age
The University Hospital of Basel recently published its 2015 Annual and Financial Report. The management of this leading healthcare provider in the Northwest Switzerland region commissioned the BSSM agency to develop and implement the report.
By engaging BSSM, the Communications Department of the University Hospital of Basel sought to implement a strategic shift in its reporting. The previous, largely analog communication approach was to be replaced by a completely new concept that includes a comprehensive online component and offers a diverse range of media formats. The 2015 Annual Report is available exclusively online. Organized by division, the top level provides quick readers with a summary of the results. Those interested can find more in-depth information—such as quality reports, background reports, and PDFs with detailed information—on a second level. The University Hospital Basel still publishes the financial report and corporate governance information in print. Thanks to the comprehensive shift to online platforms, the print volume has been reduced from over 300 to 70 pages.
AnnualReport.unispital-basel.ch/15/
Responsible at the University Hospital Basel: Sabina Heuss, Angela Roos (overall responsibility); Alma Buchli (responsible for online content). Responsible at BSSM advertising agency, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Hannes Müller, Hanspeter Brugger (Copy); Daniel Bard (Screen Design); Daniela Geiser (Desktop); Philipp Buser (Consulting); Imke Fichtner (Production); Lukas Film (Video); Derek Li Wan Po (Photography); 4eyes (Programming).
