Last but not least: Everything for the cat
An English Kickstarter project aims to replace all advertising space in a London subway station with pictures of cats.
And for two reasons. First, because it would look great. Second, because it's exhausting to be constantly asked to spend money. Especially when you can't afford the new car, the nice vacation or the necessary insurance anyway.
The movement is called Citizens Advertising Takeover Service (C.A.T.S) and aims to raise at least 23'000 pounds. It costs around 20'000 pounds to rent the advertising space on the track of a smaller subway station for two to three weeks - the rest is production costs. The more money raised, the bigger the station becomes. 75'000 pounds costs a whole, smaller subway station.
Those who contribute 100 pounds will find their own cat on a poster - already 13 of 50 places are gone. For 2500 pounds there is an own poster for the house cat - professionally staged by a photographer. Only cat, no logos or explanations. For five pounds, by the way, you get the C.A.T.S. adblocker, which replaces online advertising with cat pictures - five placements of your own cat included.
The action is anti-advertising - but no matter, it's about cats. Everyone likes cat pictures. And the providers of the advertising space probably like the campaign, too. Because you don't look a booked horse in the mouth. Whether the campaign will be successfully financed remains to be seen. Forecast: It will. (hae)
More information on Catsnotads.com and in the application film:
