Numéro 10: Campaign for the Fribourg region to mark the start of the Schwingfest
The Numéro 10 agency has launched a campaign to inform visitors to the Swiss Wrestling Festival about the beauty of the Fribourg region.
As part of the Swiss Wrestling Festival "Estavayer 2016", which will take place from 26 to 28 August 2016, Fribourgissima, the Fribourg tourism region, and the regional community of La Broye (COREB) have brought the bilingual agency Numéro 10 on board to design and implement a promotional campaign for the Saanenland, La Broye and Lake Murten.
The campaign focuses primarily on the 250,000 visitors who will attend the three-day event. True to the motto "There's so much to do and discover here", wrestling fans, party-goers and families from all over Switzerland will be inspired by campaign subjects that bring the charm of the region to light.
The concept emphasizes the tourist, economic, cultural and historical assets of the Fribourg region. And all this with a playful wink at the world and the technical language of wrestling. The campaign runs from April to the end of August 2016 and can be seen in the press, on posters, digitally, mobile and on social networks. It will also be shown on public transport and, of course, at the festival site.
