In Flagranti: Damits nicht brennt nach dem Blitz
A lightning strike is fatal, yet lightning protection systems are voluntary for most private homes. in flagranti communication has realized the current prevention campaign of the Bern Building Insurance (GVB) on this topic.
The Bern building insurance company insures all of the approximately 400,000 buildings in the canton against fire and natural hazards on a mandatory basis. For most homeowners, however, the installation of a lightning protection system is voluntary. At the same time, every third fire damage in the canton of Berne is caused by lightning. The GVB wants to address and change this fact with its current prevention campaign. Anyone who has a protection system installed receives a contribution towards the costs of up to 2,500 francs. GVB's locally based home experts are also available for free advice on "lightning-fast" lightning protection.
To draw attention to the danger of lightning, charred boards symbolize the possible effects of an impact. Particularly evident in a series of three poster stands, two of which are charred, while on the third the resolution is made via the KeyVisual with the house expert.
In the media mix, In Flagranti Communication relies on the proven, hyperlocal strategy with ads in regional print media, thematically consistently designed posters (full designs, floor stickers and hanging boxes including info flyers and PassengerTV), and billboards. The advertising campaign for Passenger TV and the theme page Gvb.ch/flash realized spot shows in a tongue-in-cheek way how safe mascot "Benno" and the home expert can feel thanks to the lightning protection system.
Responsible at the building insurance Bern: Stephanie Kriesel, Head of Communications; Anja Méroz, Communications Specialist. Responsible for concept, strategy and realization: In Flagranti communication.
