Ammarkt creates sponsorship campaign for St. Galler Kantonalbank
The real stars are not on stage, but in front of it: St. Galler Kantonalbank makes sponsorship the content of its new umbrella campaign created by Ammarkt.
Sponsorship has changed. While it was once enough for sponsors to hang up a few colorful flags at events, today they want to stage their story before, at and after "their" events. That's why St. Galler Kantonalbank is making sponsorship the focus of its new umbrella campaign and pursuing a clear goal: contacts should further increase brand loyalty - at all levels.
Thus, in the continuation campaign of the St. Gallen agency Ammarkt, visitors to the sponsored events are the real stars. In ads as well as TV and cinema spots, they enjoy unforgettable experiences, from the anticipation to the guest appearance on a festival stage. These stories are specifically "played on" in social media, where backstage stories and contests lead to a dialogue with the brand. In addition, new accompanying measures are created around the sponsorship commitment. For example, football fans can qualify for a match against their idols from FC St. Gallen at the St. Galler Kantonalbank Cup.
With its new campaign, St. Galler Kantonalbank not only stages unforgettable experiences, it also makes them possible. The result is that the desired brand loyalty arises quite naturally.
Responsible at St. Galler Kantonalbank: Thomas Rüegg (Head of Marketing), René Güntensberger (Head of Sponsoring), Monika Egli (Head of Advertising & Communications). Responsible at Ammarkt: Patrizia Mazzucchelli (Consulting Group Manager), Marc Ammann (Consulting, Media, Production), Martin Fuchs (Creative Direction), Jerry Zimmerli (Art Direction), Matthias Maurer (Polygraphy), Aron Herz (Text, Concept). Film production: Shining Pictures, Luki Frieden (director), Fabian Weber (camera, photography), Gustaf Richter (production management), Jaël (music), Felix Schregenberger (picture editing).
