KSP for holders: The soft and the hard way
Halter Caramel brings back childhood memories. For generations, the two varieties—Extra Soft and Original Hard—have been a treat for our taste buds and a little reward in our daily lives. With a new look, KSP is ensuring that Swiss Caramel remains on everyone’s lips.
The idea: Cara and Mel are two independent characters, namely extra soft and hard. The main medium is short TV sponsorship films. Here, the two friends live out their individual characteristics in lively dialogs adapted to the respective broadcasting medium - soft and melting or hard and edgy. The appearance is supplemented by banners and on Facebook with constantly new promotions.
Responsible at holder: Nadia Nabholz (Managing Director), Melanie Kuhn (Marketing Manager). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp, Flo Wacker (Creative Direction), Dominic Wirz, Wolfram Scherer (Text), Michelle Mancina (Graphics), Marc Gooch (Account Manager), Céline Stadelmann (Account Executive), Michael Vogel (Digital Account Manager), Markus Weber (Photography), Neil Stubbings (Animation).
