Kuoni goes "online first" for 2015 annual report
Following the 2014 annual report—which has since been honored with the 2016 IF Design Award—Noord was once again commissioned to conceptualize and design the new annual report.
Together with Kuoni Group, Noord set itself the goal of developing a modern and cosmopolitan annual report that also enables easy usability. The strategic reorientation of the Kuoni Group into a company with increasingly digital services for the global travel industry and for governments supported the project. Thus, nothing stood in the way of the motto "Online First".
At the same time, synergies were exploited. Thus, in parallel to the annual report, the new responsive corporate website was also created on the same basis.
The "Simplicity First" concept approach
Not least to create a visual experience, Kuoni Group and Noord adhered to the following parameters:
- Clarity in the structure
- Added value through reduction
- Stringent and media-compatible implementation
In addition to the online report, the essence of the annual report was printed as a shareholder booklet.
