Crossmedia Award: Gold for Equipe

The Crossmedia Award, worth 10,000 Swiss francs, which influences the annual Advertising Week Creative Ranking has been awarded. Together with presenter Frank Baumann, jury president Marco Taborelli and Goldbach Group CEO Michi Frank handed over the award in front of the assembled Swiss advertising industry. Of the nine campaigns that made it onto the shortlist, Equipe's Samsung campaign convinced the jury the most. "The advertising slogan "What's next is already here" was implemented in a very entertaining way cross-medially and individually for each advertising medium. Moreover, the target groups were directly and emotionally picked up in a creative way with live acts, such as the one with Seven at the main station in Zurich," says jury president Marco Taborelli.

Goldbach CEO Michi Frank presented the awards together with Marco Taborelli. The independent jury of experts awarded a total of three campaigns with the coveted trophy in gold, silver and bronze:

In addition to gold, silver and bronze, the special "Best in" prizes were also awarded to campaigns with groundbreaking networking of the cross-media sub-sectors of mobile, social media and video:
 

Frank Baumann, himself a communications expert and experienced presenter, guided through the award ceremony with a great deal of wit and quick-wittedness and was visibly enthusiastic: "All the campaigns on the shortlist are characterized by ingenuity and creativity. This inspiring mood was clearly noticeable during the evening." DJ Mike Candys rang in the afterparty at the turntables.

At Crossmediaaward.ch In addition to the winners, all the campaigns that make it on the shortlist have created, can be viewed.