Schaffhausen Nature Park relies on multimedia in experience communication

In addition to elements of multimedia storytelling, a classic folding map is used to cover all levels of information transfer. Mind developed a concept for the communication of the experiences by the nature park, in which the existing social media channels are used in the same way as the classic on-site appearances, for example at trade fairs. The digital platform Nature Park is an independent website on which tours are listed. Each individual tour is presented using multimedia: the route highlights are described with drone footage, short videos, photos and descriptive texts. This tells the story of each individual tour - giving potential visitors a first impression from the comfort of their own home. Great importance was attached to the device-specific possibilities and restrictions, for example videos on smartphones are embedded as GIFs to offer a better user experience and performance.

Online and offline media logically linked

If you want to tackle the tour, folding maps with detailed route descriptions and other technical aids (Swisstopo map, GPX data) will help you stay on the right track. The tours are also listed on Strava. The launch of Natourpark marks the start of the Hagen tour, which leads to the highest point in the canton of Schaffhausen. Further tours will follow in the course of the year.