Marko-Filip Ninkov becomes Head of Performance Marketing at Havas Digital
Marko-Filip Ninkov, formerly Head of Marketing and Sales at the Blick Group, has assumed his new role at Havas Digital in Zurich effective immediately. With this appointment, Havas Zurich is strengthening its focus on data-driven and performance marketing.
Marko-Filip Ninkov also worked in the online channel direct sales divisions of Helsana and Swisscom. In total, he can look back on 10 years of professional experience in CRM and performance marketing.
In addition to the classic digital agency portfolio, Havas Digital offers a wide range of data and process-based services: performance campaigns, data enrichment and consolidation, real-time scoring, customer journey tracking and many tools for the automation of cross-channel marketing processes. Havas Digital was founded in January 2014 and serves more than 20 well-known clients from Switzerland, Germany and Austria.
Peter Rehnke, Managing Director of Havas Digital, comments: "We have already worked intensively with Marko Ninkov over the last few years and are now all the more delighted to have him join us. In addition to his expertise and extensive network, he will help us make great strides forward in both data acquisition and customer consulting in the performance sector. In the coming months, we want to further establish ourselves as a competent partner for performance-driven CPO and CPL campaigns in the entire German-speaking region."
