Process: BKW Annual Report as a diary
The Process agency conceived and designed the 2015 annual report for the BKW Group. A diary recounts a successful, eventful year.
Despite falling electricity prices, unfavorable currency effects and a generally challenging environment, the BKW Group can look back on a successful year and look to the future with confidence. This is also conveyed by the annual report that Agentur Process designed and produced for the energy and infrastructure service provider this year. The simple and clearly laid out mandatory section was supplemented with a diary that takes up the highlights of the year. Under the title "Stories of our journey into the future of energy", it reviews the events and successes of the year.
Process has designed the diary in the form of a typical notebook. The year is divided into the four business quarters. An illustrated quote on the subject of energy introduces each quarter. The individual diary entries are lovingly hand-drawn, sketched or written with handwritten typography. Picture snippets, collages and even a small photo love story give the diary its own authentic character. A chronological account of an eventful year is told in words and pictures. The topics are as varied as BKW itself: From the decommissioning of the Mühleberg nuclear power plant to the commitment to Swiss skiing.
The employees play a key role in the diary. It was clear from the outset that they should receive the diary as a gift. As a thank you and as a reminder of an eventful year.
Multifaceted, colorful and full of exciting stories. This is how BKW presents itself in its 2015 Annual Report - which can also be viewed online - and concludes with a quote from Oscar Wilde: "I never travel without my diary. You should always have something exciting to read with you."
