Change in the management of Adwebster
Effective June 1, 2016, Andri Mengiardi will join Adwebster’s executive management team. Under the future leadership of Mengiardi (Managing Director), Theodor Esenwein (CIO), and Carlo Fässler (CTO), the company plans to expand its existing product and service portfolio.
"Digital marketing is going into the next round. In the future, companies will want to tell exciting stories across all touchpoints, whether paid, earned or owned. Every customer should be at the center as an individual. With this in mind, adwebster will continue to develop technologies and services as a solution provider for digital advertising in the future," says 35-year-old Mengiardi. He takes over the operational management from Sandro Albin as of June 1, 2016. For the past three years, Mengiardi has been responsible for business and product development (supply) as well as account management of the largest Swiss online marketplace as Head of Seller Experience at Ricardo.ch. Prior to that, he gained his first experience as an entrepreneur by co-founding Scoup.ch - a Tamedia corporate startup - as Head of Business Development and member of the Executive Board.
Carlo Fässler joins the Executive Board as Chief Technology Officer. As a software engineer, Fässler knows all facets of software development. He has been working at adwebster since September 2014 and, as Head of Development, was instrumental in building up the technical ecosystem. Previously, Fässler worked as Senior Software Engineer at Comartis AG.
Esenwein has been working at Adwebster for a year and previously held the position of Lead Data Architect. As Chief Innovation Officer, Theodor Esenwein is now responsible for the further development of new technologies and tools for the advertising industry. He replaces Michel Lazecki, who left the company in February 2016. Previously, Esenwein worked as a team leader at IT recruiter Global Human Resources, where he was responsible for web and brand development and served as web and graphic designer.
Andi Nigg, founder and Chairman of the Board of Adwebster: "With this step, we will be able to focus even more on the innovation of technical solutions for advertisers, agencies and publishers. With Theo Esenwein and Carlo Fässler, two experienced programmers will join the management team. With Andri Mengiardi we have found the right complement. The newly developed Live Data technology will play a central role and the associated possibilities will allow us to set new standards in the field of data-driven delivery of digital advertising."
