Weber Harbeke Partners becomes Fastr
Weber Harbeke Partners is now known as Fastr. The name change reflects the expansion of the agency’s service offerings and its transformation into a strong full-service agency. The rebranding coincides with a generational shift within the agency.
The Zurich-based advertising agency with clients such as Migros, Subway, PSP Swiss Properties, Jeep or Alfa Romeo has intensively expanded its digital offering over the past three years without neglecting its strong DNA in idea-driven brand building. During this time, Max Weber and Thomas Harbeke left the company and finally handed over the reins to the next generation. The former partners and new owners Sven Oeschger and Guido Zehnder took this as an opportunity to give the agency a new, fitting appearance.
"We offer our clients contemporary solutions as an agile and fine communications agency. We are small and agile, but at the same time very experienced and secure, the Zodiac in the agency landscape, so to speak. We increase the degree of specialization by cooperating with best-in-class suppliers," says Sven Oeschger. With the change to a contemporary full-service communications agency, a new identity is the logical consequence. Fastr thus crowns this process and expresses the competitive attitude of wanting to win the race, Oeschger continues.
"Only the fast will survive in today's environment. The art is to be 'fast' and at the same time keep the level of quality high. That's why we chose a cheetah as the visual design element: The fastest hunter is forced to use his resources extremely efficiently to reach his goal. We have internalized this attitude: listen, plan and go," says Guido Zehnder.
