Brandpulse: Unified customer experience for the Generali Group Switzerland
On behalf of the Generali Group Switzerland, Brandpulse designed and implemented the appearance of all 64 agencies according to the new global corporate design specifications.
In order to upgrade the customer areas of the existing agencies and create a consistent customer experience, Brandpulse was commissioned by Generali to analyze the appearance of all 64 locations in Switzerland. Based on this comprehensive location analysis, a standardized catalog of measures was developed on the basis of the defined corporate design. The individual planning and implementation support for the partially different premises included, in addition to the entrance and waiting areas, above all the reception and the meeting rooms for customer discussions. At some agencies, the display window areas and identification elements were also redesigned.
The Generali Group Switzerland is an insurance company with around 2'000 employees, with headquarters in Adliswil and Nyon respectively, and insurance agencies throughout Switzerland.
