Aroma/FS Parker: Shaqiri and stress as ambassadors the Energy Challenge 2016
The «Energy Challenge 2016» has officially been launched. With modern language, the use of new media, and support from prominent figures, this campaign is aimed directly at the general Swiss public.
The aim is to impart energy knowledge in a fun way and encourage participation. The "Energy Challenge 2016" focuses on the topics of energy efficiency and renewable energies. The aim is to show the public the potential for saving energy in our everyday lives and how this can be used more actively. In order to achieve the broadest possible impact, the Energy Challenge relies on a roadshow, competitions and an app for smartphones. It is actively supported by Swiss celebrities such as the French-speaking Swiss musician Stress, Xherdan Shaqiri, Carolina Müller-Möhl, Bertrand Piccard and André Borschberg.
Aroma is responsible for project management, planning, implementation and logistics, while FS Parker is responsible for sponsorship, creation and conception.
The Challenge kicked off with a media conference on Wednesday, at which Federal Councillor Doris Leuthard welcomed the important commitment and the two ambassadors Stress and Xherdan Shaqiri were presented.
The media conference focused on the roadshow, which will stop off in nine energy cities (Locarno, Lucerne, Zurich, Aarau, Basel, Neuchâtel, Montreux, Sion and Bern) and conclude with a live concert by Stress on the Bundesplatz in Bern using the energy saved up to that point. The app, which is now available to download from the App Store and Google Play, was presented as another centerpiece of the challenge. It can be used to determine your own energy profile and compare it with the ambassadors. And with a little commitment, every Swiss person can benefit from many advantages.
The public launch of the "Energy Challenge 2016" will take place on April 29 at Zurich main station. All other stations, dates and information can be found at Energychallenge.ch to find.
