Last but not least: Cinderella and the Frog Prince together against moonlighting
Starting now, Cinderella and the Frog Prince are taking a stand against illegal employment in modern adaptations of the Brothers Grimm fairy tales and are campaigning nationwide on TV, in print, and online for the proper registration of domestic workers.
For the third time, the puppets of the Augsburger Puppenkiste are the focus of the annual campaign of the Minijob-Zentrale, which has been designed and realized by Serviceplan Berlin since 2012. After Snow White, Sleeping Beauty and Little Red Riding Hood in 2014 (Werbewoche.ch reported), Rapunzel and Mother Hulda set an example against undeclared work in their humorous and now award-winning performances in 2015, this year Cinderella and the Frog Prince are campaigning for the rights of mini-jobbers in private households as "testimonials".
Two new commercials can now be seen on ARD, VOX, RTL and Sat.1. Using the familiar campaign mechanics with a traditional puppet theater look and lots of wordplay, they show why registering a domestic help is so "fabulously easy" according to the established claim and, above all, why it makes sense: for example, because of the accident insurance cover for mini-jobbers or the tax savings for the employer. The "Haushaltsjob-Börse" - the job portal of the Minijob-Zentrale, which can be found at Haushaltsjob-boerse.de which helps with the search for domestic help or mini-jobs in private households nationwide free of charge - is discussed. (uma)
In print and online, the previous "all-stars" of the puppet theater will be working for the Minijob-Zentrale in 2016: The best motifs from the past two years will appear again in various magazines and journals such as Freundin, Tina, Mein schöner Garten, Donna or Bella as well as on Facebook and various online portals, including spiegel.de, bild.de, focus.de, goodquestion.net, helpster.de, rtl.de, amica.com or fitforfun.de.
The campaign was again realized under the lead of Serviceplan Berlin by several agencies of the Serviceplan Group: The team led by managing directors Benedikt Göttert and Jörg Ihlau with Claudia Díaz (team leader) and Michael Johne (creative director) is responsible for the implementation in Berlin. Classic media planning was handled by Mediaplus at Haus der Kommunikation Hamburg under the leadership of Andreas Fuhlisch and Jana Dreger's team. Online media as well as performance and search engine marketing were realized by the team of Plan.Net Hamburg around Managing Director Diana Degraa with Niko Hirte. Erik Thomsen, Head of the Minijob Center, and Heinz-Günter Held, Managing Director of Knappschaft-Bahn-See responsible for the Minijob Center, are responsible for the client side. Serviceplan Berlin has been managing the budget for Knappschaft-Bahn-See since 2012. Since the end of 2012, the number of officially registered mini-jobbers in private households has risen by almost 19% to 296,326 registrations at the end of 2015. The campaign was awarded the PR-Klappe in silver and the Politikaward for the best advertising campaign by a public institution in 2014 and the German Dialogue Marketing Award in bronze in 2015.
