Contexta: More leisure time fun with public transport
When someone travels by public transportation, they’re in for quite an experience—especially in Switzerland. The Contexta agency highlights this in its latest leisure campaign for its long-standing client, SBB.
The first is a commercial for the ride-sharing ticket, thanks to which owners of a GA or day pass can take someone on a day trip through Switzerland for 37 instead of 124 francs. At the center of the spot is a couple traveling quickly and without traffic jams from one destination to another - as if they were on a roller coaster and the journey was already the destination.
This message is also conveyed by the advertisements and posters that appear in commuter newspapers and around major Swiss train stations, among other places, to whet people's appetites for shared leisure experiences - but not at any price.
Responsible at SBB: Reto Meissner (Head of Marketing Communications), Claudina Schmid (Communications Manager) Barbara Schmid (Communications Planner); Franziska Pasqua (Head of Media) ; Sabrina Rizzo (Digital Marketing Manager). Responsible at Contexta: Nadine Borter (overall responsibility), Tobias Wasmuth (ECD), Thomas Kägi (CD/graphics), Urs Ander (text) Delia Zeiter (consulting); production: stories AG, Yves Bollag (executive producer) Sandy Blum, (junior producer), Michael Fueter (director), Lukas Strebel (camera); sound/music: Hitmill.
