Stämpfli: Packaging design for Interdiscount
Interdiscount, an electronics retailer, is giving its in-house brand, Intertronic, a new packaging design. Stämpfli Kommunikation is responsible for the design concept.
The electronics retail chain Interdiscount has an in-house brand called Intertronic, for which Stämpfli Kommunikation developed the concept for the new packaging design. This innovation strengthens the Intertronic product line as its own brand. The reduced design is a derivative of the Interdiscount logo and allows for a better overview. The three dots it contains therefore function not only as an aesthetic design element, but also serve to describe the respective product features.
