Futurecom: New online presence for IAB Switzerland

The goal of IAB Switzerland is to promote and further develop interactive and digital forms of advertising. A contemporary web presence is not only a central communication tool for the IAB, but also a proof of competence, according to a statement. Futurecom has therefore IAB website underwent a fundamental relaunch. The focus was on mobile suitability and more efficient management of the extensive information offered by the IAB office. Based on WordPress as content management system and a responsive web design, Futurecom developed a functional website with a contemporary aesthetic. Special attention was paid to the presentation of the further education offer "IAB Academy" as well as the numerous professional events.

Responsible at IAB Switzerland: Roger Baur (client), Marina Domazet (project management, content). Responsible at Futurecom (Member of Y&R Group Switzerland): Louise Zöckler (Art Direction), Alexandra Wegener (Screen Design), Lisa Lonoce & Charlotte Petri (Project Management), Martin Sauter (Consulting), Robert Seidl (Programming).