Joiz develops Shaqiri app
In collaboration with Swiss soccer star Xherdan Shaqiri, the digital media company is launching a custom-developed interactive Shaqiri app. It is the first app created by a Swiss soccer player.
Shaqiri is shown in full action - in training with his club Stoke City, in action in the Premier League or with the Swiss national team. But Shaqiri also shows himself in private. In a video, he shows off his new apartment in Stoke-on-Trent. Fans are given a direct channel to Shaqiri. They can ask him questions and post their opinions. The online chat runs around the clock. On a regular basis, Shaqiri goes live. In live-streamed sessions, he can be seen in full action, whether on the ball or making a statement. In addition to communicating with fans, Shaqiri also gets novel marketing opportunities. He holds competitions, involves his sponsors and thus gains an additional marketing channel.
Xherdan Shaqiri says: "This app is great fun for me. I'm in direct contact with my fans and can talk to them or chat with them. For me, the app is a very good way to communicate with the public quickly and comprehensively."
Joiz CEO Alexander Mazzara explains, "The Shaqiri app shows how celebrities can not only increase their reach with new interactive media channels, but also shape their profile with the way they show themselves and what they talk about." The new app was developed by Joiz subsidiary Joiz Global, which develops and implements interactive video platforms worldwide.
