Lugano Turismo welcomes the new marketing manager

After the adoption of the new Tourism Law (LTur) by the Government Council in 2014, the Lugano Tourism Office has initiated a strategic reorganization of its staff. This could now be expanded a few days ago with a new important figure, that of the Marketing Manager. In view of the growing importance of the Tourism Office for the future of one of the most important sectors of the cantonal economy, due time has been taken for the choice, paying attention to the highest quality. The decision was finally made in favor of Daniela Gugliotta Bagaian, who, through her appointment as Marketing Manager, will also become a member of the management of the Ente Turistico del Luganese.

Her curriculum vitae speaks for itself: 15 years of experience in marketing, communication and public relations in the hotel and tourism industry both in Switzerland and abroad. She has held several management positions, for example as marketing manager at Ski Marketing (2001/2008), as marketing manager at Hotel Splendide Royal in Lugano (2008/2012) and as coordinator of communication and PR campaigns at the Burson Marsteller agency. The new marketing manager has also been an adjunct lecturer in marketing at the Geneva Business School. She speaks Swiss German, English, German and French.

On behalf of the entire Board of Directors of Lugano Turismo, President Bruno Lepori states that he is "happy with the choice of Mrs. Gugliotta Bagaian as the new Marketing Manager, who thus represents a new key figure in the promotion of the Lugano Region both in Switzerland and abroad, especially with regard to the collaboration with public and private partners at cantonal and national level". Director Alessandro Stella welcomes the new collaboration, especially from an operational point of view, explaining: "We are already working with the new marketing manager on a repositioning of our destination on the main reference markets, and are particularly concerned with image renewal."