Robbie Williams: Secret mission in front of breathtaking mountain scenery
Robbie Williams is once again on a secret mission for Café Royal on behalf of good taste. The campaign was again designed and implemented by Serviceplan Group Switzerland.
After the agent, Mister Robbie Williams himself, took the serpentines in a sleek sports coupe and, as Doppio Agent, did not let himself be distracted from good taste by an unknown beauty in his first mission, unexpected temptations now await him in the mountains in the campaign continuation. And where there are temptations, there are also dangers.
The starting signal and starting point of the integrated campaign is a TV spot that can be seen in this country from March 14, 2016. In a cozy chalet in the mountains, seduction and romantic hours for two meet adversaries, adrenaline and a kidnapping. An exclusive "sneak peak" of the film is already available in advance on the Café Royal Facebook page.
But Café Royal sends not only the secret agent but also the users on a mission on behalf of good taste: The kidnapping of the young beauty and the theft of the coffee capsules by Dr. Bad Taste are unacceptable to secret agent Robbie Williams - but he needs help to track down the adversary. Through various online channels, users are provided with clues and encouraged to help the secret agent in his search. Reward included.
The campaign will be launched in France and Switzerland in March, with other markets following later in the year.
Responsible at Delica: Raphael Gugerli (CEO), Aurel Keller (Head of Marketing Coffee and Sales Switzerland) Alexandra Schliepe (Head of Marketing Communications), Marcel Berg (Senior Marketing Communications Manager), Damian Kirtz (Head of EBusiness and Online Marketing). Responsible at Neverest (Agency Producing)/ Markenfilm (Production): Marc Schölermann (director), Infected Hamburg (post-production), Sizzer Music Amsterdam, Boris Salchow Music for Picture (music). Responsible agencies: Serviceplan Suisse (Advertising), Plan.Net Suisse (Digital), Serviceplan Public Relations Suisse (PR & Media Office).
