Republica surprises field hockey fans for Swisscom TV 2.0
Republica promoted Swisscom TV 2.0's live sports and movie lineup with an extraordinary live production during the SCB vs. ZSC Lions playoff game.
The more than 17,000 spectators in the stadium were surprised with a novel, interactive mix of 3D projection, live performers, music and pyro effects. The spectacle was broadcast beyond the stadium via live transmission and online seeding. This is because Swisscom TV 2.0's digital television offering includes not only the best film entertainment, but also a wide range of live sports, including the broadcast of all NLA field hockey games, the Bern-based creative agency said in a statement.
Republica promoted this encounter on the occasion of the play-off match SCB - ZSC with an innovative live production. For this purpose, the match program was thrown off course at the moment of the first player's entrance by the sudden onset of a spectacular projection show. As a novelty, the performer was interactively integrated into the animated story. He became the pawn in a dramatic sequence of film scenes that alluded to Hollywood blockbusters. The finale linked the story on the ice with the big screen in the stadium. The resolution: Swisscom TV 2.0. - where the best entertainment meets the best field hockey.
The live action was further disseminated transmedially: In addition to inviting well-connected personalities from sports, entertainment and media to achieve sharing and PR, the show was broadcast directly by TV partner Teleclub. It was also streamed by Swisscom via Facebook Live - a first for a national brand. The media strategy is complemented by the distribution of videos on social media and various commercial platforms.
The ad for Swisscom TV 2.0 made headlines on the front page of Blick.ch and Bernerzeitung.ch that very evening and has since already achieved more than 500,000 views across all channels. Behind the production are several months of planning and coordination, state-of-the-art technology and meticulous rehearsals with the performer. It is the first major project of the new service brand Republica Live, which emerged from a cooperation with the Bernexpo Group and specializes in transmedia brand staging. Located in the same agency premises, Republica Live can draw directly on Republica's full-service offering for this purpose.
Responsible at Republica: Bala Trachsel (overall responsibility), Andreas Szentkuti (creative direction, concept), Julien Joliat (motion design), Cloudscape GmbH (animation), Melvin Buss (music), TopFuel Media (film). Responsible at Republica Live: Chris Morgan (Executive Creative Director), Fabio Stüssi (Project Management), DEF Kallen (Live Direction), Screenpro event GmbH (Technology, Projection).
