Numéro10 uses new technology "Shazam Visual
With «Shazam for TV,» advertisers have long been able to make traditional TV commercials more interactive. Shazam recently announced the launch of «Shazam Visual,» and Numéro 10 is already using the new technology.
Shazam Visual" visually recognizes print products and generates dynamic content from these static images. Users with the latest Shazam app can simply select the camera icon in the app (top right of the home screen), scan the print product, be it a poster or an advertisement, and they will be redirected to a mobile site to benefit from dynamic content, special offers and product purchases.
The bilingual communications agency Numéro10, based in Bern, is using the new "Shazam Visual" technology for the first time in Switzerland. Numéro10 realized this in collaboration with Stailamedia, which exclusively markets the Swiss inventory of the Shazam mobile app. "Like "Shazam TV", the "Shazam Visual" product allows customers to experience a new dimension of linking offline and online. We are delighted that we were able to implement this new technology together with Numéro10," says Melanie Ohnemüller, Senior Account Manager at Stailamedia.
Numéro10 has integrated the "Shazam Visual" technology for the new Numéro10 Magazine, which is available in digital or printed form. This enables customers to interact with the Shazam app and discover the videos produced on their mobile devices.
Here download Numéro10 Magazine and test the new technology with the Shazam app.
