Sunrise: Attack on UPC Cablecom
Sunrise is taking its dispute with UPC Cablecom to the Zurich High Court and will launch a new campaign on Monday targeting its competitor.
In summer 2015, Sunrise filed a complaint against UPC Cablecom. The telecoms group was of the opinion that its competitor made too little reference in its price information to the fact that the basic fee for the cable connection was usually charged by the landlord via the ancillary rental costs. However, the Bülach district administration office did not see any violation of the Price Disclosure Ordinance and dismissed the complaint (Werbewoche.ch reported). As the Sonntagszeitung reports in its current issue, Sunrise has now taken the case to the next instance. The accusation is that Cablecom did not adequately inform consumers about the cable connection fee of around CHF 30, which is paid via the ancillary rental costs. UPC Cablecom rejects this accusation as unjustified and emphasizes that it communicates transparently at all times.
Sunrise is not stopping at legal action and is also taking a swipe at its competitor in its advertising: On Monday, a campaign will be launched pointing out that many tenants pay for a cable network socket without using it and receiving services from UPC Cablecom. The campaign will explain in detail how to cancel the connection with the property management company and switch to Sunrise. Cost savings according to Sunrise: CHF 400 per year.
According to the Sonntagszeitung, UPC Cablecom's advertising is not only a thorn in the side of Sunrise. The Foundation for Consumer Protection is also annoyed by the price declaration, which is described by Managing Director Sara Stalder as "incorrect". Stalder welcomes the issue raised by the competitor. (Sonntagszeitung/hae)
